The trade fairs bring together 60 Brazilian and 120 international companies, strengthening global connections with a focus on sustainability, digitalization, and industrial efficiency.
Starting this Wednesday (29), São Paulo Expo is hosting Tubotech – International Trade Fair for Tubes, Valves, Pumps, Fittings, and Components – and Wire Brasil – International Trade Fair for Wire and Cable –, two of Latin America's leading industrial events. Organized by Fiera Milano Brasil, the trade shows run through Friday (31) and gain even greater relevance in the Brazilian reindustrialization scenario in light of the impacts of international tariffs.
The 2025 edition will be 66% larger in square meters, bringing together more than 180 exhibitors (60 Brazilian and 120 international) and a highly qualified audience. Both trade shows highlight trends in automation, energy efficiency, and the adoption of advanced technologies, which are relevant to strategic sectors such as civil construction, the automotive industry, energy, sanitation, urban mobility, electrification, and oil and gas—segments that align with the R$ 277.9 billion in infrastructure investments projected for 2025, according to the CNI.
Among the new features is the Business Round, which already has 38 confirmed exhibitors and major buying companies, including Braskem, Siemens Energy, Gerdau, Induscabos, HCM Engenharia, Kanaflex, C-Steell, Plasnox, among others. The expectation is for 60 strategic meetings during the three days of the event, expanding the generation of business and partnerships.
Below are some highlights from confirmed exhibiting brands:
Tubotech
Proton Products Proton Products, a global manufacturer of instrumentation and control equipment, is participating in Tubotech 2025 with high-precision measurement solutions and Industry 4.0 integration. Highlights include the InteliSENS DG and DGk diameter gauges, which perform non-contact measurements on cables, pipes, optical fibers, and hoses, ensuring reliability and easy integration with automation systems. The company is also showcasing ProThermic pre-heaters, which ensure optimal insulation performance at high production speeds, and InteliSENS Spark Testers for dry-testing cables. Another differential is the InteliSENS LN series, featuring optical technology for real-time surface defect detection, as well as laser Doppler measurement systems, which eliminate wear and marking issues. Present in over 30 countries, Proton reinforces its role as a strategic partner in offering accessible, innovative, and reliable technology for the wire and cable industry.
General Compounds — General Compostos is participating in Tubotech 2025 by presenting its consolidated portfolio, which includes PVC, XLPE, PBT, LSZH, Photovoltaic, TPU, TPE, Medium Voltage XLPE, Semiconducting, Masterbatch, and Steel Wires, standing out for its superior quality, agile supply, and reliability built over 20 years of operation. “Participating in this fair is a very special opportunity for us. We are celebrating two decades in the market during a new phase, marked by growth and a move to a larger plant, which allows us to serve our customers even better. The event reinforces the importance of direct relationships with partners and new contacts, consolidating our brand in strategic sectors such as telecommunications, energy, footwear, automotive, and PPE, while generating opportunities that drive our growth,” states Humberto Brambilla, Director and Co-founder of the company. In 2025, the company celebrates its 20th anniversary, a milestone that reflects sustainable growth, constant innovation, and increased production capacity to meet market demands.
MAQUIMP — With over 25 years of experience in industrial safety and identification, Maquimp is presenting new products at Tubotech focused on efficiency and protection in the manufacturing environment. Among the new releases are the MQ1000 industrial printer, developed for standardized and precise label marking on wires, cables, panels, and equipment, and the new 2-in-1 EPC lockout device, which integrates a lockout HASP and padlock without the need for tools. The company is also holding live demonstrations of pipe repair with its Tapa Furo and Reparador products, showcasing practical solutions for quick and safe maintenance. ISO 9001 and DUN & BRADSTREET certified, Maquimp reinforces its role as a partner in innovation and industrial safety.
DBCORP — DBCORP is participating in Tubotech 2025, reinforcing its commitment to innovation and efficiency in business management. Specialized in ERP solutions aimed at industries, distributors, and service providers, the company is showcasing tools that make administration more strategic and practical on a daily basis. In a scenario marked by tax reform and the collection of new taxes, DBCORP positions itself as a partner for companies in adapting to these changes, offering technology that optimizes processes and ensures greater fiscal and operational control. Its presence at the fair is an opportunity to demonstrate how its solutions can boost the performance and sustainability of businesses in the sector.
AKRA AKRA Tecnologia is participating in Tubotech 2025 by presenting its new line of high-performance HSS (High Speed Steel) circular saws, developed for the flying cut-off of high-hardness materials, such as 1035, 1045, 4140, and stainless steels. The result of advanced research and development work in partnership with European manufacturers, the saws guarantee high mechanical strength, toughness, and precision even at high temperatures. The company also highlights its carbide saws, designed for tube mills that require speed, durability, and clean cuts, reducing vibrations and waste. With these solutions, AKRA reaffirms its commitment to offering cutting-edge technology, efficiency, and sustainability to the metal-mechanical industry.
BLM Group do Brasil — BLM Group do Brasil is present at Tubotech 2025, highlighting its commitment to innovation in the processing of metal tubes and profiles. Among the main highlights, the company is showcasing the Smart model fully electric CNC bending machine, a high-precision, compact, fast, and energy-efficient equipment. Featuring an integrated graphical interface and accurate process simulation, the model performs right- and left-hand bending cycles in sequence and includes a masked-time loading system, which eliminates productivity losses during automatic loading. Attentive to the growing demand for lighter and stronger tubes—a trend that has been replacing metal structures in sectors such as automotive and civil construction—BLM Group is also expanding its line of high-productivity automatic cutting machines and growing the LASERTUBE family, with solutions capable of processing tubes from 12 to 610 mm in diameter, catering to everything from lightweight to heavy industrial applications. All equipment features advanced design and production management software, reinforcing digital integration and operational efficiency.
ZIKELI – With nearly six decades of operation, Zikeli confirms its participation in Tubotech 2025, standing out as the national leader and global benchmark in the manufacture of tube mills and roll-forming machines. Founded in São Paulo by German engineer Kurt Otto Zikeli, the company has established itself as a benchmark in proprietary technology and custom solutions for sheet metal forming, including special machines, straighteners, and transfer presses for white goods. With a structured after-sales service, highly qualified technical staff, and a vast inventory of spare parts, Zikeli ensures performance, reliability, and agile customer service, reaffirming its commitment to industrial excellence and innovation.
MBP Group A national benchmark in flat steel and integrated solutions for the civil construction and refrigeration sectors, Grupo MBP confirms its participation in Tubotech 2025, bringing to the public the most modern in innovation, sustainability, and technology in metallic products. Among the highlights are the lines of thermal insulation tiles and panels, single skin tiles, doors, steel deck, sheets, U-profiles, and slitters. Grupo MBP products stand out for offering thermal comfort, cost reduction, and minimal environmental impact, thanks to fully recyclable production that uses no water. With easy application, agile construction, and clean job sites, the company reaffirms its commitment to transforming steel into efficiency, economy, and sustainability for the constructions of the future.
Inductotherm Group Brasil – Inductotherm Group Brasil will participate in Tubotech 2025, reinforcing its leadership in supplying advanced induction equipment solutions for melting, heat treatment, forging, and welding. Recognized for the innovation and versatility of its systems—ranging from standard models to fully customized solutions—the company serves the most diverse demands of the metallurgical and metal processing industry. With the largest and best-equipped manufacturing plant in the country, Inductotherm offers specialized technical support, induction heat treatment services, and a rigorous development and quality control department. At the trade show, the brand will highlight its commitment to excellence, performance, and innovation that drive the sector's technological transformation.
Divimec – Divimec Tecnologia Industrial LTDA will be present at Tubotech 2025, reinforcing its leading position in the Brazilian market for metal coil processing equipment. With more than 30 lines in operation and a processing capacity exceeding 5 million tons annually, the company will showcase its solutions that combine proprietary technology and globalized engineering. Divimec stands out for the in-house development of hydraulic, pneumatic, and electro-electronic systems, designed to meet the demands of domestic and international partners with efficiency and innovation.
Wire Brazil
Karina Plastics With over 45 years of experience, Karina Plásticos is a benchmark in the production of PVC compounds, special polyolefins, and compostable bioplastics, and arrives at Wire Brasil 2025 reinforcing its commitment to sustainability and ESG practices. The company presents innovative solutions for wires and cables, such as EKO polyolefin compounds, made from sugarcane ethanol—renewable, recyclable, and with performance equivalent to conventional polyethylene, ideal for multiplex, optical, telecommunication, and power cables. Another highlight is Karinvolt®, a flame-retardant thermoset compound, halogen-free and with low smoke emission, developed for photovoltaic cables in large-scale power plants and distributed microgeneration. Karina also presents the KARINPEX line (XLPE/HEPR/EPR), the special compounds KARINTOX® LSZH and HFFR and PVC solutions focused on energy, telecommunications, and the automotive sector. With high-tech processes, the company reinforces its role as a strategic partner to the wire and cable industry, combining innovation, sustainability, and competitiveness in products that meet the market's most demanding requirements.
SACO AEI Polymers — a global manufacturer of grafted resins, masterbatches, compounds, and additives, is participating in Wire Brasil 2025 with solutions for the wire and cable industry. Specializing in reactive extrusion and flame-retardant technologies, the company is a leader in moisture-crosslinkable XLPE compounds for low-voltage cables and pressure pipes. Highlights include LSZH compounds, catalyst masterbatches, and maleic anhydride-grafted additives for advanced applications. SACO AEI is reinforcing its presence in Latin America with its new plant in Ramos Arizpe, Mexico, which strengthens regional logistics, reduces lead times, and increases supply chain resilience. Present on all continents, with facilities in the USA, UK, Mexico, and India, the company reaffirms its role as a strategic partner, offering innovative, sustainable, and reliable solutions for the sector.
SLA Group — The SLA Group, the largest extrusion crosshead manufacturer in Latin America and a national benchmark in the production of crossheads and tooling for wire and cable, is participating in Wire Brasil 2025 by presenting solutions that combine quality, efficiency, and innovation. Headquartered in Itu, the company operates in a manufacturing area of 6,800 m² on a 30,000 m² plot of land, preserving a large portion with native forest, and continuously invests in cutting-edge technology and automated processes. During the event, the SLA Group will highlight its complete line of extrusion crossheads, STD and ECO tooling with lead times starting from 3 business days, and will demonstrate a collaborative robot at its booth. In addition, it will offer exclusive promotions for visitors, reaffirming its role as a strategic industry partner in delivering reliable and innovative technology.
General Compostos — With 20 years of operations, General Compostos is participating in Wire Brasil 2025 at a time of expansion, following its move to a larger plant. The company is showcasing its complete portfolio of wire and cable compounds, including PVC, XLPE, PBT, LSZH, TPU, TPE, masterbatch, and photovoltaic solutions. Focusing on quality, reliability, and supply agility, General Compostos serves strategic sectors such as telecommunications, energy, footwear, automotive, and PPE. Its participation in the fair reinforces its position as a strategic industry partner, combining innovation, production capacity, and the fulfillment of the market's most demanding requirements.
Princeton-Lemitar With nearly 50 years of experience in the import and distribution of high-performance raw materials and inputs, Princeton-Lemitar arrives at Wire Brasil 2025 presenting a portfolio with over 30 solutions aimed at the energy, telecommunications, renewable energy, and special cables sectors. Recognized for its solidity and partnerships with global manufacturers, the company stands out for offering specialized technical consultancy, agile logistics, product customization, and local inventory, ensuring flexibility and speed in meeting market demands. Among its main differentials are the focus on quality, reliability, and innovation, connecting the domestic industry to the best solutions in the international market. Princeton-Lemitar's presence at Wire Brasil 2025 reinforces its commitment to boosting the sector's productivity and competitiveness, contributing to the technological and sustainable advancement of the wire and cable chain.
Zumbach Electronic AG — Zumbach Electronic AG is present at Wire Brasil 2025, showcasing its advanced real-time measurement and quality control solutions that are revolutionizing the wire and cable industry worldwide. Recognized for its precision, robustness, and reliability, the company is bringing technologies such as the ODAC laser measuring heads to the trade fair.®, the KW fault detectors and Sparktesters, which guarantee the continuous and precise monitoring of critical parameters such as diameter, wall thickness, eccentricity, and insulation integrity. Widely used by leading global manufacturers — such as Tunisie Cables, which has improved its extrusion and coating processes with Zumbach systems —, these solutions provide non-contact measurements, high speed, and exceptional stability, ensuring greater production efficiency, waste reduction, and superior quality. Designed for simple integration into existing lines, Zumbach devices also offer low maintenance costs and a long service life, reinforcing the company's commitment to delivering technologies that increase the competitiveness, sustainability, and performance of the wire and cable industry. With a consolidated presence in more than 40 countries, Zumbach reaffirms at Wire Brasil 2025 its position as a global benchmark in innovation and precision for industrial process monitoring.
Marposs — Marposs will be present at Wire Brasil 2025, taking place from October 29 to 31 at São Paulo Expo, highlighting Aeroel solutions, a global benchmark in laser systems for dimensional measurement and control of wire and cable. Recognized for combining innovation and precision, Aeroel features a dynamic and highly specialized team focused on developing optical technologies applied to industry. Its equipment uses high-speed, high-intensity laser beams to perform non-contact measurements, ensuring consistent, objective, and extremely precise results—even in environments subject to temperature variations, vibration, or dust. At the trade show, Marposs is presenting the HWS – Portable Optical Micrometer and the Wireline – Inline Diameter Measurement System, both designed to offer real-time dimensional control during production processes. Based on an advanced optical operating principle, these systems automatically measure diameter and other dimensions, converting the shadow time projected by the laser beam into exact data that can be integrated into process control. With dedicated software, it is possible to perform tolerance checks, statistical analyses, part sorting, and automatic machine feedback, thereby optimizing industrial quality and productivity.
Susonity – Suniti, a global benchmark company in effect pigments and solutions for various surfaces, will be present at Wire Brasil 2025, from October 29 to 31, at Expo São Paulo (booth 823), presenting the Iriotec series of functional pigments® 8000, developed for precise, durable, and sustainable laser markings. The technology eliminates the use of inks, reduces production costs, and enables resistant markings on different materials and segments, such as wires and cables, household appliances, plastics, and customized projects. Focusing on efficiency and personalization, the Iriotec line® 8000 reinforces the importance of clear and secure markings, which are essential for identifying cables and components even in demanding industrial environments. With over 60 years of operation in Brazil and global headquarters in Gernsheim, Germany, Susonity consolidates its position as a world leader in effect pigments, bringing innovation and performance to the laser marking industry.
UEFA Comercial Ltda – UEFA Comercial Ltda will participate in Wire Brasil with the objective of reinforcing its presence in the market and presenting innovative solutions for the wire and cable, flexible tube, recycling, and plug and connector industry. With over seven years of experience, the company will bring to the event a complete portfolio of state-of-the-art machinery, raw materials, and accessories that combine technology, quality, and competitive cost. Participation in the trade show represents a strategic opportunity to strengthen partnerships, expand business, and share its technical knowledge regarding production processes and new product development. Recognized for its agility in importation and for maintaining a large inventory for immediate delivery, UEFA reaffirms, at Wire Brasil, its commitment to connecting the domestic market to global innovations and to offering solutions that increase industry productivity and efficiency.
To visit the fairs, it is possible to register at the links below:
Tubotech Registration: https://easyexpo.com.br/v3/fmilano/25/vistubotech
Wire Brasil Accreditation: https://easyexpo.com.br/v3/fmilano/25/viswire
Service:
Tubotech – International Fair for Tubes, Valves, Pumps, Fittings and Components
Wire Brazil – International Wire and Cable Fair
Data: from October 29 to 31, 2025
Time: from 10 AM to 7 PM
Local São Paulo Expo Exhibition & Convention Center – São Paulo, SP
Official websites: www.wirebrasil.com.br e www.tubotech.com.br
About Fiera Milano Brasil
Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It holds a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, tubes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction São Paulo — in partnership with IFEMA Madrid —, Reatech + Expo Brasil Paralímpico, in partnership with the Brazilian Paralympic Committee, Tubotech, Wire Brasil, TranspoQuip and Expoparking, in partnership with BMComm, and E-squadria Show — the latter held in partnership with NürnbergMesse Brasil.
More information: www.fieramilanobrasil.com.br
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