International events are taking place simultaneously at the São Paulo Expo, until October 31, bringing together the main representatives of the industrial tubes, cables, valves, and fittings segments.
Tubotech – International Trade Fair for Pipes, Valves, Pumps, Fittings and Components – and Wire Brasil – International Trade Fair for Wire and Cable 2025 – kicked off this Wednesday (29) in São Paulo. Held simultaneously at the São Paulo Expo, the trade fairs were strategically organized to expand connections among industry professionals, promote the exchange of knowledge, and drive new business opportunities with the presence of international exhibitors.
Scattered throughout Pavilion 1, more than 180 large companies from eight countries are showcasing innovative products, technological solutions, and exclusive business proposals aimed at generating partnerships and closing contracts.
“It is the most anticipated biennial meeting for industry professionals. The editions of Wire and Tubotech open up an immeasurable array of opportunities. With each edition, the number of participants grows, and consequently, the number of offers and business deals, says Maurício Macedo, CEO of Fiera Milano Brasil, the events” organizer.
Tubotech and Wire Brasil bring together the entire production chain of the sector — from raw materials to the end user. Manufacturers, suppliers, service providers, students, and representatives of the academic community find an ideal environment to learn about the main trends and innovations in machinery, equipment, components, accessories, devices, and consumables. This dynamic interaction fosters productive engagement and the strengthening of business relationships.
Exhibitors are expecting high visibility and business opportunities over the three days of the trade show. On the first day alone, attendance was 65% higher than at the last edition (2023). For the Business Roundtable, the schedule is already full, with 38 exhibitors and 60 strategic meetings confirmed, including the participation of buyer companies such as Braskem, Siemens Energy, Gerdau, Induscabos, HCM Engenharia, Kanaflex, C-Steell, Plasnox, and others.
Participating in Tubotech for the first time, CBV do Brasil's commercial manager, Patrícia Pioker, highlights the strategic importance of being present at the event. “Modern business structure requires active participation from the entrepreneur. We understand the potential of trade shows and hope to strengthen brand recognition among our clients and close good deals,” she stated.
According to her, face-to-face interaction promotes the understanding of the specific needs of each audience. “The audience is highly qualified. On the very first day, we noticed a high demand, and direct dialogue brings more transparency to the process. We seek to understand the applications and offer the best cost-benefit for each client,” she added.
Service:
Tubotech – International Fair for Tubes, Valves, Pumps, Fittings and Components
Wire Brazil – International Wire and Cable Fair
Data: from October 29 to 31, 2025
Time: from 10 AM to 7 PM
Local São Paulo Expo Exhibition & Convention Center – São Paulo, SP
Official websites: www.wirebrasil.com.br e www.tubotech.com.br
About Fiera Milano Brasil
Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It holds a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, tubes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction São Paulo — in partnership with IFEMA Madrid —, Reatech + Expo Brasil Paralímpico, in partnership with the Brazilian Paralympic Committee, Tubotech, Wire Brasil, TranspoQuip and Expoparking, in partnership with BMComm, and E-squadria Show — the latter held in partnership with NürnbergMesse Brasil.
More information: www.fieramilanobrasil.com.br
