Over three days of the event, 13,000 people visited the trade fairs, which are benchmarks for the tube and wire sectors in Latin America, and were able to discover trends and technologies from 500 exhibiting brands.
São Paulo, October 2019 – Producing knowledge, disseminating new technologies, discussing solutions, offering entertainment and a space for networking. It is with these fulfilled objectives that the 10th Tubotech – International Trade Fair for Tubes, Valves, Pumps, Fittings and Components and a 4th wire South America, organized by Cipa Fiera Milano, with the support of ABITAM (Brazilian Association of the Metal Pipe and Fitting Industry), concluded on Thursday (3), cementing their reputation as the leading trade shows for the sector in Latin America. Over the three-day event, 13,000 people visited the São Paulo Expo Exhibition & Convention Center, in the capital of São Paulo.
Allan Werner Reichenbach, Development Manager at Reichenbach Equipamentos, highlighted the quality of the visitors at wire. “The event was very good, we are really pleased with the results, as we sold some equipment during the fair. We received a very select audience of companies with ready projects, in addition to students, who are our future clients,” he stated.
The two trade fairs attracted the interest of professionals such as architects, consultants, controllers, engineers, machinery manufacturers and importers, industrial maintenance managers, and designers coming mainly from Argentina, Bolivia, Chile, Spain, the United States, India, Paraguay, Peru, Turkey, and Uruguay, in addition to all the states of Brazil.
At Niehoff, another wire exhibitor, the flow of visitors was pleasing. For Renate Heying, a member of the company's board of directors, expectations were exceeded. “Considering the current market, we had modest projections for the trade fair, but our booth was filled with people interested in our products all the time.”.
For Guilhemo Varella, manager of Kent do Brasil, the results were positive. “It met expectations regarding visitors and potential clients. During Tubotech, we solidified deals that were already in the pipeline beforehand, and we expect to finalize other projects. Since the company's operation in Brazil is recent—only one year—we came to the trade fair to increase brand visibility in front of our partners and clients. The expectation for 2020 is that the sector will follow a faster growth pace.“.
At Tubos Oliveira, the feeling was also one of fulfilled expectations. Rogério Quideróli, the company's commercial manager, said that the bet for the coming months is an improvement in the national economy. “This year, we've noticed that the civil construction sector, driven by a higher number of real estate launches, and the railway sector, perhaps due to the release of funds announced by the government, should activate new projects for pipe manufacturers and distributors. During the fair, we scheduled some meetings for the post-event. Our goal in being here is to prospect business and monitor trends.” Starting operations outside of Brazil is in the company's plans.
“”Both Tubotech and wire once again fulfilled their roles as ideal venues for opportunities, networking, learning, and respect, bringing together attendees and exhibitors eager to experience and deliver higher quality to the construction sector,“ says Rimantas Sipas, Commercial Director of Cipa Fiera Milano. ”In this edition, we had 13% new companies among the 500 exhibiting brands, which is a barometer of the growth and importance of technology in the pipe and wire market.” The next edition of Tubotech and wire is scheduled to take place October 5–7, 2021, at São Paulo Expo.
Abimei Island
For the first time, Tubotech featured the participation of Abimei (Brazilian Association of Importers of Industrial Machinery and Equipment) which, besides bringing some of its members to the fair, also promoted technical content lectures and workshops. Flávio Paiva, president of the entity's Deliberative Council, considered the audience “very qualified”.
“Abimei Island was a separate attraction, where we brought together the most experienced companies that lived through the market's peak and are now trying to find a path to recovery. The booths of Genebre, Remadi, PR2, and IPC Brasil were packed almost the entire time with people interacting with the exhibitors, who indeed have great synergy in their product lines. We also had installation, market, and supply specialists, engineers, certification staff, and representatives from standards organizations. Undeniably, we met our established objectives.
About Cipa Fiera Milano
Cipa Fiera Milano, the Brazilian subsidiary of Fiera Milano—one of the largest trade fair and congress organizers in the world, which each year attracts approximately 30,000 exhibitors and over five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, the company holds nine trade fairs representing the most diverse segments of the economy, such as security, clean and sustainable energy, pipes and fittings, cables and wires, occupational health, surface treatment, window frames, rehabilitation technologies, inclusion, and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fesqua, Ebrats, Ecoenergy, and Reatech.
Press info:
2PRÓ Comunicação
Team email: fieramilano@2pro.com.br
Teresa Silva – (11) 3030-9463
Renê Gardim – (11) 3030-9422
Fádia Calandrini – (11) 3030-9402
Myrian Vallone – (11) 3030-9404
