Strategic movement expands international presence and creates new business opportunities between Europe and Latin America for the steel and industrial processing industry
Local, data - Fiera Milano, one of the world's leading trade fair and congress organizers, and the Made in Steel – Conference & Exhibition, which specializes in the steel industry, have entered into an agreement aimed at internationalization and the promotion of synergies for the steel sector. Fiera Milano S.p.A. acquired 70% of the share capital of Made in Steel S.r.l., which was previously wholly owned by siderweb S.p.A. SB.
With this transaction, Fiera Milano integrates Made in Steel into its global portfolio. The move represents a strategic step forward in consolidating a robust international platform dedicated to the steel, metallurgy, and industrial processing value chains.
The initiative reinforces Fiera Milano's commitment to connect markets, drive business and accelerate innovation, expanding synergies between key events in different regions of the world.
In this context, the fairs Tubotech and Wire Brasil 2027, organized by Fiera Milano Brasil at São Paulo Expo, become even more integrated into this global ecosystem, consolidating their role as Latin American hub for the pipe, valve, wire and cable sectors. The fairs will take place on October 27, 28, and 29, 2027, at the São Paulo Expo Exhibition & Convention Center in São Paulo.
The next edition of Made in Steel will be held on May 11, 12, and 13, 2027, at fieramilano Rho, in Milan.
Global connection that generates value for Brazil
The integration with Made in Steel significantly expands the potential of Brazilian trade fairs, creating new bridges between companies, technologies, and business opportunities between Europe and Latin America.
Among the main benefits of this movement are:
- Expansion of international collaboration between markets and companies
- Generation of new business and commercial opportunities
- Encouragement to knowledge exchange, innovation and global trends
Second Augusto Andrade, Portfolio and International Sales Director at Fiera Milano, the initiative marks a new moment for the sector:
“The integration of Made in Steel into Fiera Milano's portfolio strengthens our global strategy of connecting the world's leading industrial markets. For Brazil, and especially for Tubotech and Wire Brasil, this represents a leap in positioning, expanding access to international players, new technologies, business opportunities, and, above all, content. We are creating a truly global ecosystem where Brazil assumes a strategic role within this connection.”
Europe and Latin America more connected
For Made in Steel, integration with Fiera Milano also represents a natural evolution in its trajectory of internationalization and the strengthening of the European sector.
“Being part of Fiera Milano allows us to expand the international reach of Made in Steel and further strengthen our growth trajectory. The connection with other players within Fiera Milano's global trade fair ecosystem will help create a unique international platform. The synergy with events like Tubotech and Wire Brasil fits perfectly into this context, generating new opportunities for collaboration, innovation, and development for the entire industry, points out Paolo Morandi, CEO of Made in Steel.
The future of industry is connected
With this new structure, Fiera Milano consolidates an even stronger position as global industrial business platform, connecting continents, promoting innovation, and accelerating the development of the production chain.
A Tubotech and Wire Brasil 2027 enter a new phase of growth and value generation, reaffirming their role as a strategic meeting point for trends, partnerships, and major business in Latin America.
The future of industry is connected. And it goes through here.
