wire South America


The first edition of Wire South America – International Wire and Cable Fair – the South American version of the largest exhibition of cables and wires in the world, the Wire Düsseldorf – was held simultaneously with Tubotech in 2013, presenting for the first time to Brazilian consumer market, many technological solutions and business opportunities for the cable and wire industry.

In 2019, the 4th edition of the fair will be held between October 1-3, from 11am to 7pm, in the new facilities of São Paulo Expo Exhibition & Convention Center, in São Paulo. Together with Tubotech, it will bring hundreds of national and international exhibitors, with an area of 20,000 sqm, which is expected to receive about 13,000 industry professionals.

It will be a real show of technology and a unique opportunity to promote business, exchange information and expertise.

The fair is held by Messe Düsseldorf, organized by Cipa Fiera Milano and promoted by Tarcom Promoções.


Who Visits


  • Architects;
  • Buyers;
  • Consultants;
  • Controllers;
  • Designers;
  • Directors;
  • Engineers;
  • Importers;
  • Machine manufacturers and importers
  • Managers of industrial maintenance;
  • Managers;
  • Specifiers;
  • Supervisors;
  • Technicians.

Business Sectors

  • Agribusiness
  • Automotive
  • Beverages
  • Capital goods
  • Chemical and Petrochemical
  • Civil Construction
  • Electrical and electronics
  • Entertainment
  • Food
  • Furniture
  • Infrastructure
  • Metal Mechanic
  • Metallurgic
  • Mining
  • Naval
  • Oil and Gas
  • Paper and Cellulose
  • Pharmaceutical
  • Tractors and forklifts
  • Two wheels

International visitors

  • Argentina
  • Bolivia
  • China
  • Germany
  • India
  • Italy
  • Paraguay
  • Peru
  • Uruguay
  • USA